Yangzhou, south surging Yangtze River, east leaning quietly Grand Canal, have always been beautiful scenery of the city scenery, cultural riches of culture and city, city of profound naturalist. Since the spring and after fortification Fuchai, Yangzhou through 2490 years of development, rise and fall several times, was China’s ancient land and water transportation hub and Yan Yun center, known as “Fu-hsiung crown the world,” said. To the present, Yangzhou economy is still very active.

Yangzhou many industries, the plush toy industry is the most well-known and most distinctive one. Yangzhou and the surrounding area the size of toy companies on the 1000, annual sales of hundreds of million yuan, export more than 80 countries and regions, has now formed a line from raw materials to finished products processing industrial chain of toy sales, employing hundreds of thousands of people . “Athens Olympic Games,” “Beijing Olympic Games,” “Shanghai World Expo,” one million dolls are from Yangzhou. In April 2006, China Light Industry Federation Weiyang District, Yangzhou City have been awarded the “China plush toy gift of all” title.

Yangzhou plush toy industry, the development of basic thick, relatively complete industrial chain. Weiyang plush toy industry is not only the total size of the country’s leading, while intra-industry matching system is very much intact, forming an industry cluster, enterprise clustering, product serialization, the market-oriented export-oriented industrial system. Yangzhou Although the software, toys toys, but it has been done quite distinctive, and formed from the fabric, accessories, accessories, filling materials, toys, equipment and so a complete industry chain and market-pulling power, forming a strong industry gathering, in the possession within a 25 km radius of thousands of small and large toy manufacturers. In the Weiyang regions, all the elements involved in the needs of plush toys are able to produce or purchase locally, the existing super toy market 2, a number of small shops.

Hundreds of companies of which the supply of toys specifically required for the production of raw materials, auxiliary materials, filling materials, etc.; toy companies are nearly complete at home, specializing in toys fabric, fabrics, packaging and optoelectronics, plastic products, intermediate products; there are various Toy finished production enterprises, mainly the production of animal classes, baby classes, shoes and hats classes, craft classes, gifts, classes, modeling classes and other plush toys. Five Dragon Pavilion at the prestigious International Toys and Gifts, a wide range of plush toys confusing.

Over the years, with the toy industry, the development of Yangzhou, professional personnel are constantly growing, forming a number of outstanding corps of entrepreneurs, large and small toy companies are in varying degrees, bosses on the toy production, marketing, development trend has a strong grasp of and ability to cope is to promote a dominant force in the development of toy industry; also formed a group of excellent team of designers, toy companies, especially medium-scale enterprises, are gradually introduced and cultivated their own design talent.

After years of carefully built, brand-building has also achieved initial success. Weiyang District, not only by China Light Industry Association approved as “China’s toy capital”, but also has held four Chinese Yangzhou plush toys section, in cooperation with the China Central Television has a meeting with the theme of stuffed toys “Happy Chinese line of” large-scale cultural activities, organizations held several plush toys for the design contest. Weiyang plush toys are increasingly expanding the influence of the products have appeared in a series of major events at home and abroad, including the 2004 Athens Summer Olympic Games mascot ATHENA (Athena) and PHEVOS (Phevos), 2008 Chinese Olympic mascots Fuwa, Hunan Super Girls Super Girl dolls and so on.

At present, China’s toy industry in industrial restructuring and upgrading of the environment. Transition should be mainly reflected in the following areas: industry, trade orientation shifted from production type, production shifted from the orders for consumer, brand promotion shifted from the fragmented professional, market development both inside and outside turning from abroad. Plush toy industry’s development, in general, should a large-scale, do ring brand, market expansion, technological innovation, quality management, introduction of talents, industry, extension and other aspects. At present, Yangzhou toy industry is also undergoing dramatic changes, leveraging the animation studio, and so many plush toy enterprise development path. Plush toy is a cultural and creative industries, derivative products, the lack of cultural and creative industries driven individual not much room for independent development. Plush toy business owners are aware of this fact, however, before the Road to the extension of industrial chain, is not easy matter.

Into the animation industry needs talent, capital and technology necessary conditions to allow profits to plush corporate daunting. A single toy internal industrial upgrading, a distant, unattainable expectations. Weiyang District, on the launch of cultural and creative industry park, building a toy animation research and development, Shugang cultural and creative, cultural performances, process design, news media, audio-visual production, leisure and tourism, education and training, architectural design, Qin Zheng art communication and production centers such as ten an attempt to dismember the cultural and creative industries, so that a business needs to do homework, broken down into several areas. Each Center (part of) a separate market-oriented, energy will be more monographs, done will be more professional, will be more competitive.

In the increasingly fierce market competition, Yangzhou plush toy industry faces upgrade products, enhance brand quality and innovation while safeguarding the quality of pressure, and thus began a new round of development.